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The Duck Store ’13 // #HowIGameDay Commercial

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We had the wonderful opportunity to work with The Duck Store again this year on their Fall commercial.

The Duck Store wants to help fans experience being Duck Fans to the fullest and this year they wanted to focus on the traditions and rituals that Duck fans have on game day.

They put out a call on Facebook to find out people’s favorite game day traditions or rituals. After receiving hundreds of responses, we landed on 5 rituals and traditions to focus on for this year’s spot.

We had a ton of fun filming in Eugene last week, at a few different locations. We used the Canon C100 camera, along with the 5D Mark III for the wide angle of the bus.

Duck Store 2013 Commercial BTS 4

Duck Store 2013 Commercial BTS 1

Duck Store 2013 Commercial BTS 2

Duck Store 2013 Commercial BTS 3

ArmyJacket1

Bus WS

Jerseys1

PaintingHair1

PaintingHair2

SteeringWheel&Autzen

USA Duck Flag


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